We use the IP addresses of computers that access our website to administer our website, and to gather broad demographic information in connection with our advertisers and other service partners.
Morrant may from time to time share your details with third party analytical resources for the purposes of better understanding customer behaviour and performance, website performance, improved ad relevance and any other analytical process to give us a better understanding of how to develop the offering to our customers. These third parties will be employed solely for the purpose of the aforementioned analytical purposes, and as such Morrant will ensure that the third party is contractually obliged to use the data only for the analytical purposes set out in the agreement between Morrant and the third party, and we will also ensure that the third party is contractually required to maintain a level of security around the shared data, at least as safe as Morrant itself employs. Failure on the part of the third party to meet its contractual obligations will result in us recovering the data, and taking all reasonable actions to ensure the third party no longer has access to the shared data. Any third party cookies used on morrant.com will adhere to the same standards as first party cookies and not collect any personally identifiable information.
Social Media Plug-ins
Social Media Plug-ins for Facebook and Twitter obtain data for tracking purposes. This included the ability to track an audience across device for advertising purposes in line with the Terms of each social media platform.